There are two types of meta tags that should always be included in the HEAD section of the page; a description and keyword list. Keywords
When a person goes to a search engine and searches for a specific topic, like car mats, sites that have "car mats ", "car", and "mats" as keywords for their page will be displayed as results. Therefore, using the most relevant keywords for your site is vitally important.
Avoid using common words for your page's keywords. When a person searches using common words they will get a huge number of results. Chances are your site will be listed towards the bottom of the list. The purpose of keywords is to target words that will bring people to your site as opposed to other people's sites.
A basic keyword meta tag should look like this:
<meta name="keywords" content="keyword, keyword 2">
Description
When a visitor sees a list of links in the search results that match their keywords, the description you have given to the page may influence them to visit your site. Your description should include a very brief summary of your page and a few keywords.
A basic description meta tag should look like this:
<meta name="description" content="My site description."> |
